Cookie Policy
This page explains the cookies and similar technologies used on munichtourism.org: what sets them, what they are for, and how to turn the optional ones off. It was last reviewed in September 2026. The short answer is that a handful are needed to run the site and to measure how it is read, and the large majority come from the advertising that pays for it.
Cookies, and the things that work like cookies
A cookie is a small file a site stores in your browser. Several of the technologies described here are not technically cookies at all: advertising in particular leans heavily on local storage, which holds identifiers in your browser in much the same way but is not cleared by deleting cookies alone. We treat them together on this page, because from your point of view they do the same job. Where this page says “cookies”, it means both.
Running the site
WordPress and our caching layer set cookies needed to serve pages and keep the site fast. WPForms sets cookies when a page carrying the contact form loads, so that the form and its spam check work. If you make a privacy choice, the consent tool records it in cookies beginning __cmpcc, so that your choice can be honoured on your next visit. None of these can be switched off without breaking something, and none of them are used for advertising.
Analytics
We run Google Analytics 4, which sets cookies named _ga and _ga_TR7QD6RHM8 and keeps them for about two years. We use it in aggregate, to see which guides are read and where readers give up. We have not enabled Google Signals or advertising personalisation inside it, so it does not feed the ads.
Advertising, which is most of them
This is the part worth being straight about. Advertising accounts for the overwhelming majority of what gets stored in your browser here. On a typical page load it runs to a couple of dozen cookies and several dozen local-storage entries, against three or four for everything else combined.
Mediavine, the network that sells and serves our ads, sets its own identifiers, among them mv_session, mvId5, mvPartnerIdMap and gamera_user_id. They run the ad slots, cap how often you are shown the same ad, and measure whether an ad was actually visible.
Beyond that, Mediavine works with identity, bidding and measurement companies that set their own identifiers in order to recognise a browser across sites and bid for ad space in real time. Those observed on this site include LiveRamp, ID5, Criteo, Lotame, Comscore, Intent IQ, Tapad, Optable and Amazon, alongside shared industry identifiers such as SharedID and Unified ID.
Why there is no exhaustive table here
Because we could not honestly keep one accurate. Ads on this site are sold programmatically, which means the set of companies bidding on any given page load is decided at that moment and changes without notice to us. A table we hand-wrote would be wrong within weeks, and a stale list presented as current is worse than no list at all. Two sources are genuinely current: Mediavine’s advertising partner list, and the consent tool’s own vendor list, which gives each partner’s purposes and storage durations and is reachable through the privacy settings link described below.
How to control them
In the EEA and the UK, a consent banner appears on your first visit and advertising cookies are not set until you accept. You can change your mind at any time from the privacy settings link Mediavine places in the site footer.
In US states where the law provides the right, a Do Not Sell or Share My Personal Information button appears at the foot of the page. We also honour the Global Privacy Control signal, so if your browser sends it you need not ask separately.
These controls are provided by Mediavine and appear only where the relevant law applies, so you may well not see all of them from where you are reading. Separately, every browser lets you block or delete cookies for an individual site, and most will clear local storage along with them. Blocking anything described on this page will not reduce what you can read here: no guide on this site sits behind a consent wall.
More detail
Our privacy policy sets out what is collected and why, and what rights you have over it. Mediavine’s own privacy notice, covering what it collects as an independent controller and how to contact it directly, is appended to the foot of that page.